Meet the team that's guiding Create^® health plans

As President and CFO of the company, Jim is responsible for running the day-to-day of all aspects of the business, financial planning and analysis, business performance reporting, and risk management. Revenue has nearly tripled during his time at the company. “As someone who focuses on dollars and cents, I was immediately attracted to Create since it saves companies money.”

Prior to Create, Jim served as CFO of a startup, National Healthcare Resources, an episode management company focused on managing care for work-related injuries on behalf of property and casualty insurers. Jim began his career at Deloitte and is a member of the American Institute of CPAs and New York State Society of CPAs.

Michelle leads all sales, account management, business development, and marketing activities, and sets the strategy for company products. “Create is an effective way for my clients to get healthcare costs back under control.”

In prior roles, Michelle grew membership among labor and public sector clients. She has held leadership positions at top healthcare companies including HealthPlanOne, Connecticare, Anthem Blue Cross & Blue Shield, and Kaiser Permanente.

Brian has direct oversight and accountability for Create's day-to-day operations, reporting to the CEO. He is charged with successfully executing the company's mission and short- and long-term strategies. An industry veteran, Brian was "drawn to Create's marketplace model that is being introduced to the New York, New Jersey markets. It's a model that's a win-win for all the stakeholders."

Most recently, Brian oversaw operations, sales and marketing, provider relations, enrollment, and healthcare management services for Anthem’s New York Medicaid Health Plan.

Dr. Bryt is responsible for the clinical vision of the company and assists in the overall business strategy. He’s inspired by Create’s mission and vision. "The healthcare system is broken from multiple angles and with Create we want to contribute to what healthcare ought to be."

Prior to Create, Dr. Bryt served as executive vice president, chief operating officer, and clinical officer at CareCore National, LLC. He has also held numerous leadership positions at UnitedHealthcare / Oxford Health Plans.

As Create’s health actuary, Urvashi is responsible for the company’s math and risk structure, managing client Stop Loss programs, and custom-designing benefit plans for our clients. Urvashi is inspired by the fact that "Every day is a new day at Create.”

Previously, Urvashi served as Associate Vice President and Chief Data Scientist for the Care Management Division of Montefiore Health System. In a prior position she headed Research and Development, Informatics for Horizon Healthcare Innovations at Horizon Blue Cross-Blue Shield of New Jersey. Urvashi earned a PhD in Health Services Organization and Research, an MPH in Health Administration, and a BS in Biology and Chemistry.

Arun oversees technology operations, infrastructure, and the introduction of new technologies and solutions for the future. He sees Create’s part in transforming healthcare as "making it intuitive and consumer friendly, very easy to use and incredibly helpful."

Before joining the team, Arun served as Senior Vice President of Information Systems for MagnaCare and Chief Information Officer of Healthfirst.

Rosemary is charged with market activation, public relations, strategic communications and brand strategy. She imbues Create’s brand with a personality. "It not simply our name. Create is in our DNA. Every day we strive to Create pioneering experiences with healthcare that are positive and powerful."

Before joining Create, Rosemary held strategic marketing positions at American Express Global Business Travel and Humana.

Julie is an influential Human Resources leader with more than 15 years’ experience managing all aspects of HR for growing businesses. “Create is the most transformative healthcare solution to be introduced in the last 15 years. That is very important to me as someone who handles employee benefits.”

In prior roles, Julie served as a Human Resources Consultant, managing all aspects of Human Resources for hundreds of employees in multiple locations.