Meet the team that's guiding Create® health plans
Chief Bean CounterDad, runner, sports fan
As President and CFO of the company, Jim is responsible for running the day-to-day of all aspects of the business, financial planning and analysis, business performance reporting, and risk management. Revenue has nearly tripled during his time at the company. “As someone who focuses on dollars and cents, I was immediately attracted to Create since it saves companies money.”
Prior to Create, Jim served as CFO of a startup, National Healthcare Resources, an episode management company focused on managing care for work-related injuries on behalf of property and casualty insurers. Jim began his career at Deloitte and is a member of the American Institute of CPAs and New York State Society of CPAs.
Chief Client Advocate
Dance mom, Special Olympics chair, world traveler
Michelle leads all sales, account management, business development, and marketing activities, and sets the strategy for company products. “Create is an effective way for my clients to get health care costs back under control.”
In prior roles, Michelle grew membership among labor and public sector clients. She has held leadership positions at top health care companies including HealthPlanOne, Connecticare, Anthem Blue Cross & Blue Shield, and Kaiser Permanente.
CrossFit and exercise enthusiast, rescue dog lover, amateur chef
Rondi develops new network partnerships to bring innovative health care solutions to our members, and identifies strategic business growth opportunities for Create. “I’m driven by Create’s guiding principle of collaboration – with our customers and with our health system partners.”
Prior to Create, Rondi held senior vice president roles at Marwood Group and Aetna, where she worked with large business clients, including employers and health systems. In an earlier role, Rondi was head of business development for a division of Montefiore Health System.
Dr. Bartley Bryt
Dr. Bartley Bryt
Master of Medicine
Mountain bike rider, tennis enthusiast, culinary aficionado, benefactor to education & the arts
Dr. Bryt is responsible for the clinical vision of the company and assists in the overall business strategy. He’s inspired by Create’s mission and vision. "The health care system is broken from multiple angles and with Create we want to contribute to what health care ought to be."
Prior to Create, Dr. Bryt served as executive vice president, chief operating officer, and clinical officer at CareCore National, LLC. He has also held numerous leadership positions at UnitedHealthcare / Oxford Health Plans.
Husband, father, sailor, puzzle fanatic
Brian has direct oversight and accountability for Create's day-to-day operations, reporting to the CEO. He is charged with successfully executing the company's mission and short- and long-term strategies. An industry veteran, Brian was "drawn to Create's marketplace model that is being introduced to the New York, New Jersey markets. It's a model that's a win-win for all the stakeholders."
Most recently, Brian oversaw operations, sales and marketing, provider relations, enrollment, and health care management services for Anthem’s New York Medicaid Health Plan.
Dr. Urvashi Patel
Dr. Urvashi Patel
Chief Number Cruncher
Shoe fanatic, amateur chef, board game fan
As Create’s health actuary, Urvashi is responsible for the company’s math and risk structure, managing client Stop Loss programs, and custom-designing benefit plans for our clients. Urvashi is inspired by the fact that "Every day is a new day at Create.”
Previously, Urvashi served as Associate Vice President and Chief Data Scientist for the Care Management Division of Montefiore Health System. In a prior position she headed Research and Development, Informatics for Horizon Healthcare Innovations at Horizon Blue Cross-Blue Shield of New Jersey. Urvashi earned a PhD in Health Services Organization and Research, an MPH in Health Administration, and a BS in Biology and Chemistry.
Technology EvangelistBike rider, hiker, frequent National Parks visitor, history buff
Arun oversees technology operations, infrastructure, and the introduction of new technologies and solutions for the future. He sees Create’s part in transforming health care as "making it intuitive and consumer friendly, very easy to use and incredibly helpful."
Before joining the team, Arun served as Senior Vice President of Information Systems for MagnaCare and Chief Information Officer of Healthfirst.
Boy mom (x3), bargain hunter, reality TV superfan
Julie is an influential Human Resources leader with more than 15 years’ experience managing all aspects of HR for growing businesses. “Create is the most transformative health care solution to be introduced in the last 15 years. That is very important to me as someone who handles employee benefits.”
In prior roles, Julie served as a Human Resources Consultant, managing all aspects of Human Resources for hundreds of employees in multiple locations.
CREATE-ive Marketing Architect
Globetrotter, avid reader, amateur anthropologist
Rosemary is charged with market activation, public relations, strategic communications and brand strategy. She imbues Create’s brand with a personality. "It not simply our name. Create is in our DNA. Every day we strive to Create pioneering experiences with health care that are positive and powerful."
Before joining Create, Rosemary held strategic marketing positions at American Express Global Business Travel and Humana.