Meet the team that's guiding Create® health plans
Man with the Vision and Plan
CEO, husband, fitness enthusiast, sprinter, trailblazer
Simeon is a proven leader, who is rewriting the narrative for health care, starting in New York and New Jersey. “Health care today is broken. No one is satisfied. Prices are rising, and quality is slipping. Someone has to change the future, so why not let Create set the course.” His relentless drive and unrivalled passion to make health care work better for ALL are what keeps him running ahead of the pack. He came to Create with one mission in mind— better quality health care for ALL at a price people and companies can afford.
Before taking the reins of Create in 2016, Simeon served as Chairman and CEO of Bloom Health. Under his watch, the company experienced significant growth – revenue grew by 8x and the consumer base quadrupled. Simeon has held numerous other leadership positions in the health care industry, such as SVP of Medica HealthCare and SVP of UnitedHealth Group.
Chief Number Cruncher
Lean In member, Girl Scout leader, Society of Actuaries Fellow
Acting as Create’s health actuary, Carmilla is responsible for the company’s math and risk structure, manages client stop loss programs, and custom-designs benefit plans for our clients. Carmilla is inspired by the fact that "Every day is a new day at Create.”
Previously, Carmilla was a benefits executive and senior vice president at Bank of America. Prior positions also include director of health benefits at Merrill Lynch, health actuary at IBM, and actuarial roles at Mercer Human Resource Consulting, NYLCare, and Guardian Life Insurance Company. Carmilla is a Fellow of the Society of Actuaries and a member of the American Academy of Actuaries.
Dr. Bartley Bryt
Dr. Bartley Bryt
Master of Medicine
Mountain bike rider, tennis enthusiast, culinary aficionado, benefactor to education & the arts
Dr. Bryt is responsible for the clinical vision of the company and assists in the overall business strategy. He’s inspired by Create’s mission and vision. "The health care system is broken from multiple angles and with Create we want to contribute to what health care ought to be."
Prior to Brighton Health System, Dr. Bryt served as executive vice president, chief operating officer, and clinical officer at CareCore National, LLC. He has also held numerous leadership positions at UnitedHealthcare / Oxford Health Plans.
Chief Client Advocate
Dance mom, Special Olympics chair, world traveler
Michelle leads all sales, account management, and business development activities for labor and public sector clients. “Create is an effective way for my clients to get health care costs back under control.”
In prior roles, Michelle grew membership among labor and public sector clients. She has held leadership positions at top health care companies including HealthPlanOne, Connecticare, Anthem Blue Cross & Blue Shield, and Kaiser Permanente.
Husband, father, sailor, puzzle fanatic
Brian has direct oversight and accountability for Create's day-to-day operations, reporting to the CEO. He is charged with successfully executing the company's mission and short- and long-term strategies. An industry veteran, Brian was "drawn to Create's marketplace model that is being introduced to the New York, New Jersey markets. It's a model that's a win-win for all the stakeholders."
Most recently, Brian oversaw operations, sales and marketing, provider relations, enrollment, and health care management services for Anthem’s New York Medicaid Health Plan.
Technology EvangelistBike rider, hiker, frequent National Parks visitor, history buff
Arun oversees technology operations, infrastructure, and the introduction of new technologies and solutions for the future. He sees Create’s part in transforming health care as "making it intuitive and consumer friendly, very easy to use and incredibly helpful."
Before joining the team, Arun served as senior vice president of information systems for MagnaCare and chief information officer of Healthfirst.
CrossFit and exercise enthusiast, rescue dog lover, amateur chef
Rondi develops new network partnerships to bring innovative health care solutions to our members, and identifies strategic business growth opportunities for Create. “I’m driven by Create’s guiding principle of collaboration – with our customers and with our health system partners.”
Prior to Create, Rondi held senior vice president roles at Marwood Group and Aetna, where she worked with large business clients, including employers and health systems. In an earlier role, Rondi was head of business development for a division of Montefiore Health System.
CREATE-ive Marketing Architect
Globe trotter, avid reader, amateur anthropologist
Rosemary is charged with market activation, public relations, strategic communications and brand strategy. She imbues Create’s brand with a personality. "It not simply our name. Create is in our DNA. Every day we strive to Create pioneering experiences with health care that are positive and powerful."
Before joining Create, Rosemary held strategic marketing positions at American Express Global Business Travel and Humana.