• Winner, Most Innovative Product of the Year in Healthcare. Learn more

Hero Banner

Meet the team that's guiding Create® health plans

Simeon Schindelman

Simeon Schindelman


Man with the Vision and Plan

CEO, husband, fitness enthusiast, sprinter, trailblazer

Simeon is a proven leader, who is rewriting the narrative for health care, starting in New York and New Jersey. “Health care today is broken. No one is satisfied. Prices are rising, and quality is slipping. Someone has to change the future, so why not let Create set the course.” His relentless drive and unrivalled passion to make health care work better for ALL are what keeps him running ahead of the pack. He came to Create with one mission in mind— better quality health care for ALL at a price people and companies can afford.

Before taking the reins of Create in 2016, Simeon served as Chairman and CEO of Bloom Health. Under his watch, the company experienced significant growth – revenue grew by 8x and the consumer base quadrupled. Simeon has held numerous other leadership positions in the health care industry, such as SVP of Medica HealthCare and SVP of UnitedHealth Group.

Read Bio

Beth Keyser

Beth Keyser


Chief Customer Champion

Paddleboarder, big-dog lover, country music fan

Beth spearheads the development of Create, expanding its sales and reach in the employer market and working to ensure optimal customer and consumer experiences. “I’m energized to now be part of a forward-looking, experienced team that has the passion, insight and model to fix health care in the US.”

In prior roles, Beth held top leadership positions at Sharecare, Healthways, and Blue Cross Blue Shield of Tennessee, where she effectively established new strategic partnerships and expanded the companies into new markets.

Read Bio

Carmilla Tan

Carmilla Tan


Chief Number Cruncher

Lean In member, Girl Scout leader, Society of Actuaries Fellow

Acting as Create’s health actuary, Carmilla is responsible for the company’s math and risk structure, manages client stop loss programs, and custom-designs benefit plans for our clients. Carmilla is inspired by the fact that "Every day is a new day at Create.”

Previously, Carmilla was a benefits executive and senior vice president at Bank of America. Prior positions also include director of health benefits at Merrill Lynch, health actuary at IBM, and actuarial roles at Mercer Human Resource Consulting, NYLCare, and Guardian Life Insurance Company. Carmilla is a Fellow of the Society of Actuaries and a member of the American Academy of Actuaries.

Read Bio

Michelle Zettergren

Michelle Zettergren


Chief Client Advocate

Dance mom, Special Olympics chair, world traveler

Michelle leads all sales, account management, and business development activities for labor and public sector clients. “Create is an effective way for my clients to get health care costs back under control.”

In prior roles, Michelle grew membership among labor and public sector clients. She has held leadership positions at top health care companies including HealthPlanOne, Connecticare, Anthem Blue Cross & Blue Shield, and Kaiser Permanente.

Read Bio

Dr. Bartley Bryt

Dr. Bartley Bryt


Master of Medicine

Mountain bike rider, tennis enthusiast, culinary aficionado, benefactor to education & the arts

Dr. Bryt is responsible for the clinical vision of the company and assists in the overall business strategy. He’s inspired by Create’s mission and vision. "The health care system is broken from multiple angles and with Create we want to contribute to what health care ought to be."

Prior to Brighton Health System, Dr. Bryt served as executive vice president, chief operating officer, and clinical officer at CareCore National, LLC. He has also held numerous leadership positions at UnitedHealthcare / Oxford Health Plans.

Read Bio

Brian Murray

Brian Murray


Head Executor

Husband, father, sailor, puzzle fanatic

Brian has direct oversight and accountability for Create's day-to-day operations, reporting to the CEO. He is charged with successfully executing the company's mission and short- and long-term strategies. An industry veteran, Brian was "drawn to Create's marketplace model that is being introduced to the New York, New Jersey markets. It's a model that's a win-win for all the stakeholders."

Most recently, Brian oversaw operations, sales and marketing, provider relations, enrollment, and health care management services for Anthem’s New York Medicaid Health Plan.

Read Bio

Arun Bhatia

Arun Bhatia


Technology Evangelist

Bike rider, hiker, frequent National Parks visitor, history buff

Arun oversees technology operations, infrastructure, and the introduction of new technologies and solutions for the future. He sees Create’s part in transforming health care as "making it intuitive and consumer friendly, very easy to use and incredibly helpful."

Before joining the team, Arun served as senior vice president of information systems for MagnaCare and chief information officer of Healthfirst.

Read Bio

Rondi Rabuse

Rondi Rabuse


Relationship Builder

CrossFit and exercise enthusiast, rescue dog lover, amateur chef

Rondi develops new network partnerships to bring innovative health care solutions to our members, and identifies strategic business growth opportunities for Create. “I’m driven by Create’s guiding principle of collaboration – with our customers and with our health system partners.”

Prior to Create, Rondi held senior vice president roles at Marwood Group and Aetna, where she worked with large business clients, including employers and health systems. In an earlier role, Rondi was head of business development for a division of Montefiore Health System.

Read Bio

Rosemary Chowallur

Rosemary Chowallur


CREATE-ive Marketing Architect

Globe trotter, avid reader, amateur anthropologist

Rosemary is charged with market activation, public relations, strategic communications and brand strategy. She imbues Create’s brand with a personality. "It not simply our name. Create is in our DNA. Every day we strive to Create pioneering experiences with health care that are positive and powerful."

Before joining Create, Rosemary held strategic marketing positions at American Express Global Business Travel and Humana.

Read Bio
Scroll Up