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Meet the team that's guiding Create® health plans

Jim Cusumano

Jim Cusumano


Number Cruncher

Dad, runner, sports fan

As President and CFO of the company, Jim is responsible for running the day-to-day of all aspects of the business, financial planning and analysis, business performance reporting, and risk management. Revenue has nearly tripled during his time at the company. “As someone who focuses on dollars and cents, I was immediately attracted to Create since it saves companies money.”

Prior to Create, Jim served as CFO of a startup, National Healthcare Resources, an episode management company focused on managing care for work-related injuries on behalf of property and casualty insurers. Jim began his career at Deloitte and is a member of the American Institute of CPAs and New York State Society of CPAs.

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Simeon Schindelman

Simeon Schindelman


Man with the Vision

Husband, fitness enthusiast, sprinter, trailblazer

As the Founder and now advisor to Create, Simeon’s vision has rewritten the narrative for health care, starting in New York and New Jersey, and Connecticut. “Health care today is broken. No one is satisfied. Prices are rising, and quality is slipping. Someone has to change the future, so why not let Create set the course.” His relentless drive and unrivalled passion to make health care work better for ALL are what keeps him running ahead of the pack. He built Create with one mission in mind — better quality health care for ALL at a price people and companies can afford.

Before founding Create in 2016, Simeon served as Chairman and CEO of Bloom Health. Under his watch, the company experienced significant growth – revenue grew by 8x and the consumer base quadrupled. Simeon has held numerous other leadership positions in the health care industry, such as SVP of Medica HealthCare and SVP of UnitedHealth Group. Simeon served Create’s CEO 2016–2019.

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Beth Keyser

Beth Keyser


Chief Customer Champion

Paddleboarder, big-dog lover, country music fan

Beth spearheads the development of Create, expanding its sales and reach in the employer market and working to ensure optimal customer and consumer experiences. “I’m energized to now be part of a forward-looking, experienced team that has the passion, insight and model to fix health care in the US.”

In prior roles, Beth held top leadership positions at Sharecare, Healthways, and Blue Cross Blue Shield of Tennessee, where she effectively established new strategic partnerships and expanded the companies into new markets.

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Michelle Zettergren

Michelle Zettergren


Chief Client Advocate

Dance mom, Special Olympics chair, world traveler

Michelle leads all sales, account management, and business development activities for labor and public sector clients. “Create is an effective way for my clients to get health care costs back under control.”

In prior roles, Michelle grew membership among labor and public sector clients. She has held leadership positions at top health care companies including HealthPlanOne, Connecticare, Anthem Blue Cross & Blue Shield, and Kaiser Permanente.

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Dr. Bartley Bryt

Dr. Bartley Bryt


Master of Medicine

Mountain bike rider, tennis enthusiast, culinary aficionado, benefactor to education & the arts

Dr. Bryt is responsible for the clinical vision of the company and assists in the overall business strategy. He’s inspired by Create’s mission and vision. "The health care system is broken from multiple angles and with Create we want to contribute to what health care ought to be."

Prior to Create, Dr. Bryt served as executive vice president, chief operating officer, and clinical officer at CareCore National, LLC. He has also held numerous leadership positions at UnitedHealthcare / Oxford Health Plans.

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Rondi Rabuse

Rondi Rabuse


Relationship Builder

CrossFit and exercise enthusiast, rescue dog lover, amateur chef

Rondi develops new network partnerships to bring innovative health care solutions to our members, and identifies strategic business growth opportunities for Create. “I’m driven by Create’s guiding principle of collaboration – with our customers and with our health system partners.”

Prior to Create, Rondi held senior vice president roles at Marwood Group and Aetna, where she worked with large business clients, including employers and health systems. In an earlier role, Rondi was head of business development for a division of Montefiore Health System.

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Brian Murray

Brian Murray


Head Executor

Husband, father, sailor, puzzle fanatic

Brian has direct oversight and accountability for Create's day-to-day operations, reporting to the CEO. He is charged with successfully executing the company's mission and short- and long-term strategies. An industry veteran, Brian was "drawn to Create's marketplace model that is being introduced to the New York, New Jersey markets. It's a model that's a win-win for all the stakeholders."

Most recently, Brian oversaw operations, sales and marketing, provider relations, enrollment, and health care management services for Anthem’s New York Medicaid Health Plan.

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Julie Bank

Julie Bank


People Person

Boy mom (x3), happy wife, bargain hunter, reality TV superfan

Julie is an influential Human Resources leader with more than 15 years’ experience managing all aspects of HR for growing businesses. “Create is the most transformative health care solution to be introduced in the last 15 years. That is very important to me as someone who handles employee benefits.”

In prior roles, Julie served as a Human Resources Consultant, managing all aspects of Human Resources for hundreds of employees in multiple locations.

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Arun Bhatia

Arun Bhatia


Technology Evangelist

Bike rider, hiker, frequent National Parks visitor, history buff

Arun oversees technology operations, infrastructure, and the introduction of new technologies and solutions for the future. He sees Create’s part in transforming health care as "making it intuitive and consumer friendly, very easy to use and incredibly helpful."

Before joining the team, Arun served as Senior Vice President of Information Systems for MagnaCare and Chief Information Officer of Healthfirst.

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Rosemary Chowallur

Rosemary Chowallur


CREATE-ive Marketing Architect

Globetrotter, avid reader, amateur anthropologist

Rosemary is charged with market activation, public relations, strategic communications and brand strategy. She imbues Create’s brand with a personality. "It not simply our name. Create is in our DNA. Every day we strive to Create pioneering experiences with health care that are positive and powerful."

Before joining Create, Rosemary held strategic marketing positions at American Express Global Business Travel and Humana.

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