This has been an exciting month at Brighton Health Plan Solutions.

• We won the competitive RFP and exciting endorsement from the Health Transformation Alliance (HTA), for the New York tri-state area. The HTA is a cooperative of 40+ major corporations – including names we all know such as American Express, FedEx, IBM, Verizon, and Macy’s – that got together to find innovative ways to provide high-value and high-quality healthcare benefits that will result in healthier outcomes and lower costs.
• We won a Best in Biz Award 2017 for Most Innovative Product of the Year in healthcare
• And I wrote about healthcare competition in a featured article in Forbes

Like many employers, HTA employers have known for a long time that healthcare in America is broken. It’s too expensive, wasteful, and complicated, and isn’t creating a healthier population.

The HTA is very selective about healthcare solutions it recommends to its member companies – so getting HTA support is a big deal. That’s why I’m absolutely thrilled that the HTA has endorsed a joint-solution of Create® health plans offered alongside a large national health plan. This first-of-its-kind collaboration gives HTA member/owner companies access to Create, a marketplace that enables employees and their families to shop during enrollment for an integrated health system for local healthcare services.

Create isn’t anything like traditional healthcare benefits. It’s a health plan where employees select a single, high-performing health system of hospitals and doctors from which they receive all their care during the plan year. Employees, in essence, become members of a “club” and enjoy closer relationships with doctors in the health system, as well as better-coordinated care and reduced waste through shared medical records. Since employees commit to a single health system for all of their care, the health system can reduce costs.

With Create, the structural problems in healthcare – lack of enduring, two-way doctor-patient relationships, no market forces that continuously drive cost down and quality up, and no mechanism to help providers with the highest clinical and economic value win – finally get fixed.

For the first time in our industry, I can argue there is full alignment of the interests of all healthcare stakeholders – providers, patients and families, plan sponsors, and health plans. And that’s big for America.

About the author

Headquartered in New York City, Brighton Health Plan Solutions (BHPS) is an innovative healthcare enablement company with several industry-leading brands, including Create, MagnaCare, and Brighton Casualty Solutions – all on a mission to deliver better healthcare at lower cost. We believe aligning the interests of our partners through exceptional healthcare products and services will fundamentally transform how healthcare is accessed and delivered.

Simeon Schindelman is CEO of Brighton Health Plan Solutions, an innovative healthcare enablement company on a mission to deliver better healthcare at lower cost. In his prior role at Medica Health Plans, he introduced a successful healthcare marketplace in the upper Midwest that reduced healthcare costs by 10-24%, hospital admissions by 16% and readmissions by 11%, and demonstrated patient loyalty of 98%. He is updating this model for the needs of the New York tri-state market with the Create® marketplace of health systems. Learn more at createhealthplans.com.